> I would say there are more people engaging with Instagram and Facebook than there are with basketball. Sure, but I don't see how that equates to more people

> I would say there are more people engaging with Instagram and Facebook than there are with basketball. Sure, but I don't see how that equates to more people knowing about Zuck. Lots of Meta users neither know nor care who he is. Outside of business and tech I almost never see his name or face pop up. Lebron on the other hand is all over the place. I have zero interest in the NBA but could easily pick him out of a lineup.