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That doesn't explain why Travelers Insurance thought that they needed their own gTLD. Size as measured in dollars isn't really relevant—Berkshire Hathaway is #5
by lolinder 2y ago
That doesn't explain why Travelers Insurance thought that they needed their own gTLD. Size as measured in dollars isn't really relevant—Berkshire Hathaway is #5 and doesn't have one—what matters is size as measured in registered domain names (for internal or external use).
Basically no one outside of big tech has the volume of domain names to justify paying for their own gTLD, Fortune 500 or not.
- snowwrestler 2y agoBerkshire Hathaway is not a consumer brand; Travelers Insurance is. And some consumer brands are willing to spend very large amounts of money to forestall brand confusion, squatting, impersonation, etc. They probably bought their TLDs for the same reason they own travlers.com and many other variations: so no one else can use it either.