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It's crazy to me that a decision to buy your own gTLD would even be approved outside the most rich and tech literate companies. The evaluation fee alone is $185

It's crazy to me that a decision to buy your own gTLD would even be approved outside the most rich and tech literate companies. The evaluation fee alone is $185,000 USD and you have to pay quarterly fees too if I'm not mistaken.

deleted 2y ago
[deleted]
cogthrow 2y ago
> The evaluation fee alone is $185,000 USD and you have to pay quarterly fees too if I'm not mistaken. $185k is a rounding error in the marketing budget of many companies
- griftrejection 2y ago
  If only there were a better way to deploy that capital. Oh well.
- nickdothutton 2y ago
  This is the answer. Same thing happened in the early-to-mid 90s. The corporate web site money didn’t come from the IT budget, it came from marketing. The money for the Leased Line Internet connection too, for all but the most R&D focussed companies in the UK. Corporate email for employees and (shudder) actual Internet access for them, often only came later.
bastawhiz 2y ago
For a company like Dodge (well, I guess their parent company) that's like selling 6-7 cars a quarter. Massive corporations look at numbers like $185,000 and don't even blink.
- CBarkleyU 2y ago
  Dodge is making 30k profit off of each car?
  - bastawhiz 2y ago
    The higher end cars like Charger are hugely profitable (some with six figures of margin). They sold nearly fifty thousand of them in 2023.
    - aidenn0 2y ago
      I just priced a fully loaded Hellcat[1] Charger (even with stupid stuff like "real carbon fiber inserts" on the interior) on Dodges site, and it was $109 705. Unless you are proposing it costs less than $9.7k to build and transport one, how are they making six figures of margin? 1: "SRT® Hellcat Redeye Jailbreak" actually. I think the marketing department is staffed with 12 year olds.
      - DANmode 2y ago
        If they’re trying to stay at product level, it possibly should be.
      - bastawhiz 2y ago
        The SRT Demon starts at $96k and often sell for $225 and up
        OptionOfT 2y ago
        MSRP was $96k. Dealers would charge extra because... they forcefully injected and monopolized their position as being the only entity that can actually sell you the car.
  - snowwrestler 2y ago
    Let’s say it’s 7 cars a quarter, that is 28 cars in a year. To cover a $185,000 fee, they would need to be generating $6,607 profit per car. Seems doable?
- 486sx33 2y ago
  Margins are a question but you can drop $150k on a single dodge diesel pickup
ryan29 2y ago
I think it can make sense for smaller companies as long as the costs aren't unbearable. There's value in being your own registry operator, especially when it comes to stuff like intellectual property claims, etc.. By being a registry instead of a registrant you get an extra layer of protection that helps to ensure your domain is untouchable. I think it makes a lot of sense to use for long term infrastructure if, again, the costs aren't prohibitive.
seventyone 2y ago
Quarterly fees are ~$15k The domain for my work project was over $400k. Buying a gTLD would have been way cheaper, but wouldn't have managed to get us the cool domain we have. edit: on the other hand, we're hostage to a country who could ruin everything. I guess someone above my pay grade rolled the dice
bombcar 2y ago
People thought it was going to be like the AOL keywords of yore - but it was already so late in the game that nobody gives a shit, you either use google to search for bing or you just don't care. There's probably ten or twenty domains (not counting my own or my work's) that I can type from memory, the rest I just search for. The other killer is that "clownfarts.com" looks like a website but www.mcdonalds looks like a typo, even to non-tech people who don't understand any TLD besides the big three.

deleted 2y ago

[deleted]

cogthrow 2y ago

> The evaluation fee alone is $185,000 USD and you have to pay quarterly fees too if I'm not mistaken. $185k is a rounding error in the marketing budget of many companies

griftrejection 2y ago
If only there were a better way to deploy that capital. Oh well.
nickdothutton 2y ago
This is the answer. Same thing happened in the early-to-mid 90s. The corporate web site money didn’t come from the IT budget, it came from marketing. The money for the Leased Line Internet connection too, for all but the most R&D focussed companies in the UK. Corporate email for employees and (shudder) actual Internet access for them, often only came later.

bastawhiz 2y ago

For a company like Dodge (well, I guess their parent company) that's like selling 6-7 cars a quarter. Massive corporations look at numbers like $185,000 and don't even blink.

CBarkleyU 2y ago
Dodge is making 30k profit off of each car?
- bastawhiz 2y ago
  The higher end cars like Charger are hugely profitable (some with six figures of margin). They sold nearly fifty thousand of them in 2023.
  - aidenn0 2y ago
    I just priced a fully loaded Hellcat[1] Charger (even with stupid stuff like "real carbon fiber inserts" on the interior) on Dodges site, and it was $109 705. Unless you are proposing it costs less than $9.7k to build and transport one, how are they making six figures of margin? 1: "SRT® Hellcat Redeye Jailbreak" actually. I think the marketing department is staffed with 12 year olds.
    - DANmode 2y ago
      If they’re trying to stay at product level, it possibly should be.
    - bastawhiz 2y ago
      The SRT Demon starts at $96k and often sell for $225 and up
      - OptionOfT 2y ago
        MSRP was $96k. Dealers would charge extra because... they forcefully injected and monopolized their position as being the only entity that can actually sell you the car.
- snowwrestler 2y ago
  Let’s say it’s 7 cars a quarter, that is 28 cars in a year. To cover a $185,000 fee, they would need to be generating $6,607 profit per car. Seems doable?
486sx33 2y ago
Margins are a question but you can drop $150k on a single dodge diesel pickup

ryan29 2y ago

I think it can make sense for smaller companies as long as the costs aren't unbearable. There's value in being your own registry operator, especially when it comes to stuff like intellectual property claims, etc.. By being a registry instead of a registrant you get an extra layer of protection that helps to ensure your domain is untouchable. I think it makes a lot of sense to use for long term infrastructure if, again, the costs aren't prohibitive.

seventyone 2y ago

Quarterly fees are ~$15k The domain for my work project was over $400k. Buying a gTLD would have been way cheaper, but wouldn't have managed to get us the cool domain we have. edit: on the other hand, we're hostage to a country who could ruin everything. I guess someone above my pay grade rolled the dice

bombcar 2y ago

People thought it was going to be like the AOL keywords of yore - but it was already so late in the game that nobody gives a shit, you either use google to search for bing or you just don't care. There's probably ten or twenty domains (not counting my own or my work's) that I can type from memory, the rest I just search for. The other killer is that "clownfarts.com" looks like a website but www.mcdonalds looks like a typo, even to non-tech people who don't understand any TLD besides the big three.