Since it’s not an open-source project, what’s the business model here? There already are comprehensive public blocklists. Why the need to repeat the work? Also

Since it’s not an open-source project, what’s the business model here? There already are comprehensive public blocklists. Why the need to repeat the work? Also in the stats page, it’s seems like the extension reports back every URL visited to facilitate this. Maybe add a comparison between popular adblockers to help people switch.