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It's less of a chicken-and-egg problem and more of a cart-and-horse one. You fundamentally cannot promote a new solution in a market that won't respect the valu
by talldayo 2y ago
It's less of a chicken-and-egg problem and more of a cart-and-horse one. You fundamentally cannot promote a new solution in a market that won't respect the values you're trying to promote. Hedonism doesn't drive synthetic rubber sales, price-sensitive customers do.
- fsflover 2y ago> price-sensitive customers do So we should fight with poverty.
- talldayo 2y agoFixing poverty doesn't fix the free market. Customers will be price-sensitive no matter how rich they are because tires are a utility we don't benefit from splurging on. In other market segments, it's convenience or proprietary lock-in that separates them from positive alternatives. The only way to "fix" it in America is to legislate the tire manufacturers into compliance. And when you do that people will kick and scream and say you've ruined their free market, so you've got to pick your poison and stand by it.
- westurner 2y agoPenalties or Incentives, to get the market to less expensive sustainable tires? - An N $ rebate for sustainable tires - Capital investment into R&D and scaling production of sustainable tires - Grants for open access research into cost-viable sustainable tires