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Well, you also missed that it was a marketing slogan, and from a single campaign at that. Whereas Apple's focus of making simple computers/software for common
by batista 14y ago
Well, you also missed that it was a marketing slogan, and from a single campaign at that.
Whereas Apple's focus of making simple computers/software for common people to use was a constant in their corporate story.
- gnaffle 14y agohttp://www.youtube.com/watch?v=VCz_SiPD_X0 http://www.youtube.com/watch?v=VCz_SiPD_X0 This wasn't just a single marketing campaign. It was THE marketing campaign. They even played the Steve Jobs narrated version at the Celebrating Steve event. After reading the Steve Jobs biography, I'm pretty sure that he and the others at Apple truly believe that this campaign represents Apples values.
- batista 14y ago>This wasn't just a single marketing campaign. It was THE marketing campaign. Yeah, only it was only played once, decades ago, and nothing similar ever appeared in Apple ads since then.
- gnaffle 14y agoIt was only played once? Can you give a reference to that? The Think Different campaign was created in 1997 and ended in 2002, and I'm having a hard time believing they played that ad _once_.