True. People aren't paying $2,780 for the bag. They're paying for the brand name, and they get what they paid for. Seller and buyer are both happy. The bad PR

True. People aren't paying $2,780 for the bag. They're paying for the brand name, and they get what they paid for. Seller and buyer are both happy. The bad PR around this may ruin the brand value though, making the bags worth less retroactively.