4 ms·

The Mac was about a "computer for the rest of us" (ie simple users), and it remains the same now. Neither Mac, nor the 1984 ad was about tinkering. Perhaps you

by miles 14y ago

The Mac was about a "computer for the rest of us" (ie simple users), and it remains the same now. Neither Mac, nor the 1984 ad was about tinkering. Perhaps you missed this? http://www.youtube.com/watch?v=No1MxAnHuJM http://www.youtube.com/watch?v=No1MxAnHuJM http://en.wikipedia.org/wiki/Think_Different http://en.wikipedia.org/wiki/Think_Different "Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. While some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do. - Apple Inc."

batista 14y ago
Well, you also missed that it was a marketing slogan, and from a single campaign at that. Whereas Apple's focus of making simple computers/software for common people to use was a constant in their corporate story.
- gnaffle 14y ago
  http://www.youtube.com/watch?v=VCz_SiPD_X0 http://www.youtube.com/watch?v=VCz_SiPD_X0 This wasn't just a single marketing campaign. It was THE marketing campaign. They even played the Steve Jobs narrated version at the Celebrating Steve event. After reading the Steve Jobs biography, I'm pretty sure that he and the others at Apple truly believe that this campaign represents Apples values.
  - batista 14y ago
    >This wasn't just a single marketing campaign. It was THE marketing campaign. Yeah, only it was only played once, decades ago, and nothing similar ever appeared in Apple ads since then.
    - gnaffle 14y ago
      It was only played once? Can you give a reference to that? The Think Different campaign was created in 1997 and ended in 2002, and I'm having a hard time believing they played that ad _once_.
ktizo 14y ago
Is worth remembering that usually the people who are crazy enough to think they can change the world, are also actually crazy and it isn't always good when they succeed.
deleted 14y ago
[deleted]

by miles 14y ago

batista 14y ago

Well, you also missed that it was a marketing slogan, and from a single campaign at that. Whereas Apple's focus of making simple computers/software for common people to use was a constant in their corporate story.

gnaffle 14y ago
http://www.youtube.com/watch?v=VCz_SiPD_X0 http://www.youtube.com/watch?v=VCz_SiPD_X0 This wasn't just a single marketing campaign. It was THE marketing campaign. They even played the Steve Jobs narrated version at the Celebrating Steve event. After reading the Steve Jobs biography, I'm pretty sure that he and the others at Apple truly believe that this campaign represents Apples values.
- batista 14y ago
  >This wasn't just a single marketing campaign. It was THE marketing campaign. Yeah, only it was only played once, decades ago, and nothing similar ever appeared in Apple ads since then.
  - gnaffle 14y ago
    It was only played once? Can you give a reference to that? The Think Different campaign was created in 1997 and ended in 2002, and I'm having a hard time believing they played that ad _once_.

ktizo 14y ago

Is worth remembering that usually the people who are crazy enough to think they can change the world, are also actually crazy and it isn't always good when they succeed.

deleted 14y ago

[deleted]