one thing to be aware of - is SEO is a kind of a losing game. Cheap in terms of organic traffic since organic traffic costs 0. but then once you rank higher -

one thing to be aware of - is SEO is a kind of a losing game. Cheap in terms of organic traffic since organic traffic costs 0. but then once you rank higher - google will have your competitors bid on your domain / keywords. then again you will pay the google tax on your domain. if you run a business that generates revenue from millions of low CPC's - e.g aggregation engines that sell clicks - and have millions of pages to spread traffic then SEO might be worth it. but then adept competitors - pursue mobile apps. hardly any tax there. -- that's why many sites push you to download their app. source - worked on an internal linking engine for an aggregator and was able to see the impact of SEO