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The alternative is to leave EU market. They do have a choice in the matter.
by 127 2y ago
The alternative is to leave EU market. They do have a choice in the matter.
- Hamuko 2y agoCould they even do that without giving up their Irish tax shelter?
- johnnyanmac 2y agoProbably not. Which is why they are begrudgingly applying, slowly. Last thing they want to do is pay their domestic country taxes that goes back (kinda) to the people.
- jajko 2y agoBoth are good choices TBH. Maybe Apple is utterly incompatible with the way we Europeans (at least western part for sure) treat freedom and moral behavior and expect companies adhere to those principles. Not empty phrases or half-assed gestures all over the place, but real, concrete, measurable, long term at least good enough behavior. I'd say fine every transgression progressively so much it hurts their finances so badly they actually make that choice, once and for good (for Apple this would be tens of billions each time depending on the case). But cca 450 million potential customers and rich market ain't something to ignore, shares would take 50% or more cut easily.
- squigz 2y agoOut of curiosity, do you think that Apple's customers in Europe would be appreciative of their entire platform being strongarmed into stopping service?
- jajko 2y agoJust like with russia, they would service current customers just like usually, just not be able to get new ones. Slow, for Apple painful, exit. Of course as mentioned the effect on shares would be catastrophic so they would actually start respecting the law way before that would happen, Cook and shareholders ain't stupid and know very well what games they play. It would just stop these PR charades where they try to act like they care and have some actual morals, but act differently.
- TheLoafOfBread 2y agoThey are refusing to leave Russian market and are actively cooperating with Russian government - see blocking VPNs few days ago. Russian market is much poorer and smaller. If they are refusing to leave this market, leaving EU market is ludicrous to even think about.
- bigstrat2003 2y agoThat does not change the fact that they have a choice.
- kibwen 2y agoCompanies, including Apple, are sociopathic profit-maximizers. There is no choice when one of the choices is "make less money".
- TheLoafOfBread 2y agoIf you willingly take no profit (Leaving market) over less profit (Losing control over AppStore in the market) then you can be almost sure that shareholders are going to sue you and I would bet shareholders would win such lawsuit. So no Apple doesn't have this choice.