By "game changer" the article basically just says they compete and have good market share wherever they play. It completely fails to say if it has some differe

By "game changer" the article basically just says they compete and have good market share wherever they play. It completely fails to say if it has some difference in LMI or leverage, loan to value, early payment, sharper interest rates: no details why it is such a game changer. Just "it is" Maybe somebody can say why?