The changes in traffic volume were pretty small (although NI a bit higher). I don't think comparing to only one week earlier tells too much. They should have co

The changes in traffic volume were pretty small (although NI a bit higher). I don't think comparing to only one week earlier tells too much. They should have compared at least 8 previous Thursdays to understand how much variation is normal and how much can really be attributed to something special. For other measurements where they noted several 100% of increase that much scrutiny seems unecessary.