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The video mentions at least twice that gas is one of the two main revenue sources of 7-11 in USA. A: How common is this? 7-11s don't serve gas where I've seen.

The video mentions at least twice that gas is one of the two main revenue sources of 7-11 in USA. A: How common is this? 7-11s don't serve gas where I've seen. B: Is this accurate re profits? My understanding was that gas stations make their money from the convenience store vice fuel. (This is in direct contradiction) Unrelated: Is it normal in marketing to refer to customers as "targets"? (See around 75% through the video for one example)

malwrar 2y ago
In my (midwest) experience maybe in cities 7-11s are primarily convenience stores, but once you drive out into the suburbs/country they’re always gas stations. Until I started living in cities I wasn’t even aware there _were_ convenience store 7-11s!
- bane 2y ago
  The weird ones are in the lower density American suburb/urban transition area where many of the 7-11s are setup as if they could have gas pumps but don't and act as drive-up convenience stores/small groceries.
Molitor5901 2y ago
In some places they do, such as the northeastern United States, but it seems like it might be more of a partnership with a gas provider branded as 7-11.
greenthrow 2y ago
It's a commonly believed lie that gasoline is not profitable. It is the main profit center for all gas station chains.
- StanislavPetrov 2y ago
  That may be true of chains, but for ~20 years a close family friend owned an independent gas station with a small convenience store and they made 4-5x more in the store than the ~1c per gallon of gas they sold. The margins on Soda, candy and cigarettes were absolutely massive.
next_xibalba 2y ago
> The video mentions at least twice that gas is one of the two main revenue sources of 7-11 in USA. Definitely. 7-11 is nationwide with thousands of locations and the majority of those found outside huge, built-up metros sell gas. > Unrelated: Is it normal in marketing to refer to customers as "targets"? (See around 75% through the video for one example) Yes. I worked at a place where we called them "military aged males." /s
jalk 2y ago
> Unrelated: Is it normal in marketing to refer to customers as "targets"? She was talking about "ad targeting", not the customers as targets: "In the morning we will target our customers with a message about Coffee and Donuts".

malwrar 2y ago

In my (midwest) experience maybe in cities 7-11s are primarily convenience stores, but once you drive out into the suburbs/country they’re always gas stations. Until I started living in cities I wasn’t even aware there _were_ convenience store 7-11s!

bane 2y ago
The weird ones are in the lower density American suburb/urban transition area where many of the 7-11s are setup as if they could have gas pumps but don't and act as drive-up convenience stores/small groceries.

Molitor5901 2y ago

In some places they do, such as the northeastern United States, but it seems like it might be more of a partnership with a gas provider branded as 7-11.

greenthrow 2y ago

It's a commonly believed lie that gasoline is not profitable. It is the main profit center for all gas station chains.

StanislavPetrov 2y ago
That may be true of chains, but for ~20 years a close family friend owned an independent gas station with a small convenience store and they made 4-5x more in the store than the ~1c per gallon of gas they sold. The margins on Soda, candy and cigarettes were absolutely massive.

next_xibalba 2y ago

> The video mentions at least twice that gas is one of the two main revenue sources of 7-11 in USA. Definitely. 7-11 is nationwide with thousands of locations and the majority of those found outside huge, built-up metros sell gas. > Unrelated: Is it normal in marketing to refer to customers as "targets"? (See around 75% through the video for one example) Yes. I worked at a place where we called them "military aged males." /s

jalk 2y ago

> Unrelated: Is it normal in marketing to refer to customers as "targets"? She was talking about "ad targeting", not the customers as targets: "In the morning we will target our customers with a message about Coffee and Donuts".