4 ms·
I feel like I’ve been seeing more and more of this lately. Most recently somebody talked to me about a genAI video firm, which doesn’t need to be mentioned by
by alwa 2y ago
I feel like I’ve been seeing more and more of this lately.
Most recently somebody talked to me about a genAI video firm, which doesn’t need to be mentioned by name but which had an elaborately produced brochureware kind of landing page—aspirational quotes, scroll-hijacking, the whole shebang. Now mind you, when I went to check it out I was motivated, since it was prompted by an IRL relationship.
Not only did they require a signup to view anything about the product, but they required that you upgrade and pay before you were allowed go view any examples of what they have generated for themselves or other users. I still don’t know if the product is any good or not, and I probably never will.
Is this a generational thing? Or is it some kind of wisdom getting passed around the “growth hacking” kinds of circles?
- Vegenoid 2y agoI'm guessing it's "growth-hacking" wisdumb. Presumably the logic is that it means that you have the emails of people who are interested in your product, both for metrics reasons and to be able to send them emails to keep them engaged. Maybe also with a dash of "if a user has created an account, they're more likely to feel invested and use the product"? I could be mistaken. Heck, it's even possible that it's good advice, but I doubt it. I'm guessing that this kind of thing prevents more new users than it hooks.