The economist will refer to something as earning an "economic profit" if it generates more profit than the alternative investment (of time/effort/money). This i

The economist will refer to something as earning an "economic profit" if it generates more profit than the alternative investment (of time/effort/money). This is, of course, difficult to measure, especially when you consider the worth of intangibles like "I am my own boss" or "I am stressed out and my soul is crushed by the culture of corporate conformity", but there you go. :)