What makes something good or evil? Who decides that? Why then? Who or what is good and evil is assumed and it’s not things that are universally agreed to. Even

What makes something good or evil? Who decides that? Why then? Who or what is good and evil is assumed and it’s not things that are universally agreed to. Even in the “west” which is less than 1/4 the global population. This is where I find the article lacking. How do we know what is good to spot what to invest in?