My surprises: Generate weekly flash reports because self deception is a force as strong as gravity. Good sales people are game changers, but there are very few

My surprises: Generate weekly flash reports because self deception is a force as strong as gravity. Good sales people are game changers, but there are very few about, most seem to string you along and deliver hot air. Marketing is not fonts and colours, it’s a key partner to product (analytics and insights) and sales (B2B means trade events and lining up the right meetings by hook or by crook)