> Seriously, who is the intended audience of this headline? People who only read the headline and think "Woweee science is amazing!" before scrolling down? Tha

> Seriously, who is the intended audience of this headline? People who only read the headline and think "Woweee science is amazing!" before scrolling down? That's a bigger fraction of the population than we might like to think...and probably the majority of the eventual readers of that headline (as it trickles through to other publications). I'd bet your sarcasm is actually correct there.