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Surveys come to mind as another scenario where standardization is practical but hides a lot of individuality. For any survey question, asking the participant “
by skybrian 2y ago
Surveys come to mind as another scenario where standardization is practical but hides a lot of individuality.
For any survey question, asking the participant “why did you choose that answer?” could reveal interesting information. Maybe they interpreted the question in a surprising way?
- tomaskafka 2y agoThat's what an UX researcher will do with your NPS questionnaire. The score is bullshit, the "why" answers are the gold.