What does the end game look like? Browser automation tools imply that we can battle this forever. Much like with copyright and other forms of DRM/anti-cheating

What does the end game look like? Browser automation tools imply that we can battle this forever. Much like with copyright and other forms of DRM/anti-cheating technology. I don't believe there exists purpose in chasing this rabbit beyond making customers and investors believe they have a chance of actually catching it.