3 ms·
It has been renamed from "The Sphere" to the even more pretentious "sphere(tm)".
by google_expat 2y ago
It has been renamed from "The Sphere" to the even more pretentious "sphere(tm)".
- mock-possum 2y ago“Drop the ‘the.’”
- deleted 2y ago[deleted]
- loufe 2y agoIs it a matter of pretention or rather them rebranding to open the doors to having more than one "Sphere(tm)"? IIRC the idea for a Sphere(tm) was dropped for London, but keeping "The" in the title, to their credit, does give them impression it is the "one and only".
- google_expat 2y agoProper branding is to skip the capital letters, the name is all lowercase. "sphere(tm)". Owner is a trust fund kid who has no discernible skills and still manages to mismanage everything he's been handed on a silver platter. Pretentious should have been his middle name.