I just don't understand the outrage or surprise. The moment we get complacent is the moment we lose. What's the worst that can happen from trying or speaking up

I just don't understand the outrage or surprise. The moment we get complacent is the moment we lose. What's the worst that can happen from trying or speaking up? At worst Apple says "no", and maybe the public becomes more aware of the situation and thus might feel compelled to apply pressure to Apple. This is the reason for the outrage.