There ARE valid ways to create content to satisfy these searches... Someone who searches "2014 BMW 3 Series" is probably trying to find out what the product ro

There ARE valid ways to create content to satisfy these searches... Someone who searches "2014 BMW 3 Series" is probably trying to find out what the product roadmap for 3 series BMW's looks like. They're asking, "Should I buy now, or are there any cool features I should wait for?" What's the right content to deliver them? Here's a novel idea... Answer their fracking question... provide the product roadmap (as much as possible). Summarize the grapevine/rumors... Analyze the history of product releases and competition and make some intelligent guesses. Does BMW have a history of making major changes in even years? Tell the people. Here's a good example of "future content" done right: http://buyersguide.macrumors.com/ http://buyersguide.macrumors.com/ All of that kind of content has the right to exist, rank, and produce income for its creator. The real problem is that there's no good content being created for these queries because the people who "get it" (i.e. produce content that consumers want, not just that you FEEL like) don't command the editorial resources within legitimate/authoritative news/content organizations.