Yes! The way I usually define strategy is "the logic used to achieve a goal". > No they aren’t. Optimizing profitability doesn’t need to feature in goals. For

Yes! The way I usually define strategy is "the logic used to achieve a goal". > No they aren’t. Optimizing profitability doesn’t need to feature in goals. For the majority of corporate people, that's the only goal imaginable. Everything is just a sub-point to that. When you observe that what you consider 'strategic' is always linked to profitability, that's an easy conclusion to draw