Yeah, the problem is that different people/groups in a company have different long term goals and thus want different strategies. Since the CEO is often setting

Yeah, the problem is that different people/groups in a company have different long term goals and thus want different strategies. Since the CEO is often setting them, "line go up" and 3-4 years align pretty well with incentives. Of course you have to put pretty words around them because everywhere but crypto feels a need to hide this. Sometimes you get weirdos who want to help a community, build big things, or keep customers more than 5 years, but those aren't the majority.