You know, I've done startups for over 20 years now. Operated almost all the orgs, but spent the most time in go to market/marketing. I'm building an incubator/a

You know, I've done startups for over 20 years now. Operated almost all the orgs, but spent the most time in go to market/marketing. I'm building an incubator/accelerator thing in Canada and I'm starting it from scratch, so it's basically doing another startup (something I swore I'd never do, fml). Hadn't touched marketing for ~5 years, as I said I know the org well so I thought it will take me about a month to get the next 6 months of marketing built and automated. How wrong was I. 7 days later, the full marketing org is running, at a decent scale, on autopilot, for a year, and I don't know if/when I'd need to hire someone into marketing. Marketing has not fundamentally changed, but it's changed such that one individual could fully operate the fundamentals. Personally I love it, I'm sure others are going nuts.