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I don't understand this, advertisers used to spend billions on tv, radios, and billboards. Historically those mediums have almost no real analytics.
by j-bos 2y ago
I don't understand this, advertisers used to spend billions on tv, radios, and billboards. Historically those mediums have almost no real analytics.
- sudosysgen 2y agoThey did because that was the best option at the time, and even then they spent a lot less per eyeball than they do now.
- j-bos 2y agoReally, do you have sources on the spend per eyeball being less? I always understood it to be the opposite.