You need to reverse perspective - don't assume people will sign up and then ask "Why not?" Instead, assume you are one of a thousand ways people are trying to g

You need to reverse perspective - don't assume people will sign up and then ask "Why not?" Instead, assume you are one of a thousand ways people are trying to get us to sign up for something today, and ask yourself what is truly unique that makes you stand out from the pack. If you think about it that way, you'll see that what you have right now is just another jobs site. A dime a dozen. Make something new, then expect signups.