Ironically, appliance shopping sites and reviews make the problem worse. Many people look at two things: the features list, and the price. They assume the quali

Ironically, appliance shopping sites and reviews make the problem worse. Many people look at two things: the features list, and the price. They assume the quality is going to be six one way, half a dozen the other. So, your appliance has half the number of features yet only costs $200 less? It's going to get looked over. The internet makes it super easy to look it over.