I imagine the engineers are aware of the issues and know will be DOA, but that high up they feel the pressure to cash in on AI or risk falling behind, and they

I imagine the engineers are aware of the issues and know will be DOA, but that high up they feel the pressure to cash in on AI or risk falling behind, and they find it better to launch and remove an AI feature (to show they are actively working on AI features), than to not launching anything at all.