Apart from a few other factors, the biggest one that stands out is not stringing you along in a click-baity way, instead just asking a question and giving a dir

Apart from a few other factors, the biggest one that stands out is not stringing you along in a click-baity way, instead just asking a question and giving a direct answer right after the question and in simple direct words. No dark patterns to make you spend a longer time on the webpage for ad metrics.