i think, at least in the US, there's the one-two punch of a full-size truck near-hegemony (blah blah, chicken tax, CAFE, etc, whatever) and that full-size truck

i think, at least in the US, there's the one-two punch of a full-size truck near-hegemony (blah blah, chicken tax, CAFE, etc, whatever) and that full-size trucks have gradually taken on a symbolic identifier of status, wealth, political affiliation, and what one might or might not value your comment, to me, is the thing i picture happening to the oakley-clad calvin-peeing-on-something-sticker-having full size truck driver forming an emotional bond with their F-150 Tremor and i'm not saying this same dynamic is not at work with people who buy Kei trucks, but rather it feels like there is some in-group out-group dynamics of classic truck ownership and what it can signify that might be accelerating the same identity or emotional interest in small trucks