10x work is code for doing the fun stuff and ignoring the grunt work. For every person focused on 10x there are a half-dozen cleaning up all the not-fun work t

10x work is code for doing the fun stuff and ignoring the grunt work. For every person focused on 10x there are a half-dozen cleaning up all the not-fun work they choose to ignore. Fun 10x work is the stuff that has 10x positive impacts, but ignores all the grunt work that has 100x negative impacts when not done properly. Finding a way to shoehorn the word "AI" into your next product launch: Fun. Talking to Microsoft legal department about the implications of using AI in your product: not fun. Selecting new color swatches for product lines: fun. Sorting out labor contracts to avoid a strike: not fun, but monumentally more important. (See recent Westjet strike and resulting travel disruptions over a long weekend.)