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I work in marketing. It happens when a product aligns strongly with users' personal values and fosters an emotional bond with it. It becomes more than a practic
by cainxinth 2y ago
I work in marketing. It happens when a product aligns strongly with users' personal values and fosters an emotional bond with it. It becomes more than a practical solution, it’s part of the user’s identity and thus intertwines with their subjective feelings. That can lead to the formation of a community where users feel part of an exclusive club or a movement.
- trial3 2y agoi think, at least in the US, there's the one-two punch of a full-size truck near-hegemony (blah blah, chicken tax, CAFE, etc, whatever) and that full-size trucks have gradually taken on a symbolic identifier of status, wealth, political affiliation, and what one might or might not value your comment, to me, is the thing i picture happening to the oakley-clad calvin-peeing-on-something-sticker-having full size truck driver forming an emotional bond with their F-150 Tremor and i'm not saying this same dynamic is not at work with people who buy Kei trucks, but rather it feels like there is some in-group out-group dynamics of classic truck ownership and what it can signify that might be accelerating the same identity or emotional interest in small trucks
- cainxinth 2y agoIt's exactly the same process, just stemming from different values and thus engendering emotional connections to different products.