Yep, its the classic road less traveled idea. Greater risk that you'll get eaten or find nothing at all, but also greater chance you'll strike it big. Its inte

Yep, its the classic road less traveled idea. Greater risk that you'll get eaten or find nothing at all, but also greater chance you'll strike it big. Its interesting how many different kinds of startup strategies there are. Some take the unexplored route and flail about trying to find a business model or concept that sticks. Others just copy what others are doing and attempt to out-execute / outcompete. The correct strategy probably has a lot to do with the strengths of your founding team. If you are all execution monsters then choosing a well-traveled space and out-executing everyone is a play that could work well. If you have a founder with unique vision, then following him into the Blue Ocean could prove extremely lucrative.