There's a lot of A/B testing going on on the web. > Buttons shouldn't be round in the first place. Is there any data available to back this up? Modern UIs ar

There's a lot of A/B testing going on on the web. > Buttons shouldn't be round in the first place. Is there any data available to back this up? Modern UIs are not perfect by any means, but from what I remember, those old UIs were not great either... even worse in terms of UX on average. While consistency is important, placing it above all else, leads to suboptimal UX and bland UIs. How many times did you hear people raving about how great is the UI of an app build with a generic form builder?