Bezos is a good example of a business leader who thinks outside the box. Being "unprofitable" is not necessarily bad. For example, it can mean that you are gr

Bezos is a good example of a business leader who thinks outside the box. Being "unprofitable" is not necessarily bad. For example, it can mean that you are growing, expanding and finding more creative and lucrative uses for the money you've earned --- rather than merely paying taxes, piling it up in a bank account or giving it back to shareholders. Conversely, being "profitable" can mean that you have run out of ideas and become complacent. Amazon shareholders were being richly rewarded by the increase in the share price.