Targeted ads is such a dystopian idea that it should have never been implemented. "We can show more relevant ads, things that you are interested on" has transfo

Targeted ads is such a dystopian idea that it should have never been implemented. "We can show more relevant ads, things that you are interested on" has transformed in "we know your most deep insecurities and weakness and we will exploit them". For mega-platforms this is true for their customers and their providers. The amount of information allows them to abuse both sides of the equation. So, removing targeted as altogether would be a better option. And with that "personalized algorithms" that maximize companies profits extracting maximum value form consumers and producers.