I'm curious what impact such actions have on the market visibility of the product being sued. Basically, will this make more people take a closer notice of the

I'm curious what impact such actions have on the market visibility of the product being sued. Basically, will this make more people take a closer notice of the Samsung Galaxy S III and pay attention to it, then would have otherwise, and then have a positive impact on sales (unless some stupid judge blocks the sale). In other words, will the impact on Apple be more adverse than if it would have not sued at all. Some of this data might help convince litigious companies that this does not help them in the long run.