Of course they want money, which is why the question is asked in the first place. The key issue is money can't be their only motivation. How can you expect some

Of course they want money, which is why the question is asked in the first place. The key issue is money can't be their only motivation. How can you expect someone to be creative or innovative when they're not passionate about their work? I'll admit, there might be a more interesting way of asking the question, but I think the motivation behind the it is reasonable.