I don't think they had much of a chance with that level of competition. Apple was able to completely shift the market from RIM's strength, which was their full

I don't think they had much of a chance with that level of competition. Apple was able to completely shift the market from RIM's strength, which was their full physical keyboard. The screen was for basic productivity applications, and messenger, not for input. There was no app ecosystem. It took years before Blackberry came out with a touchscreen version and it was lackluster. By that time most people who weren't diehard RIM keyboard lovers had already switched anyway.