It might be a bit of a "Prisoner's Dilemma" situation, and by being the first (among hype hawkers) to point out the Emperor's lack of clothing, they're hoping t

It might be a bit of a "Prisoner's Dilemma" situation, and by being the first (among hype hawkers) to point out the Emperor's lack of clothing, they're hoping to come out ahead by throwing their competitors under the bus first. If this catches on, it'll mimic the lets-do-layoffs meme spreading virally among tech corps -- IIRC it was Elon's "look I can layoff most of the company and it'll still keep going" which started that trend. Edit: Let's not forget that Goldman Sach will definitely be betting on these outcomes (puts, etc.), so by pushing this narrative, they're definitely going to benefit.