> modern HA and reliability expectations For most businesses, this is a fiction. Typical users are just as accustomed to outages and feature failures as they w

> modern HA and reliability expectations For most businesses, this is a fiction. Typical users are just as accustomed to outages and feature failures as they were twenty years ago, which is to say that they swear for a couple hours but almost never migrate to competitors just because a service goes down now and again. They anticipate that the other service will be down just as much, and the friction of moving to a new service means there's got to be a real gain, not just a speculative one. Even in retail, users typically come back to where the catalog and price is right, and where they've had good post-sales experience and loyalty points, just like when a shop around town in unexpectedly closed because of a water leak or whatever. Further, it's unclear that cloud vs managed hosting vs experienced self-hosting vs fairly naive self-hosting has a particularly different net reliability or availability profile for most use cases. That was the sales pitch of the cloud and it became acargo cult saying for a while, but it's very hard to demonstrate in a scientific way. It turns out cloud services fail plenty and of course the vast majority of services hosted in other ways do just fine. There are exceptions to all this, but they're rare, not routine.