Part of what’s driving this is that CUSTOMERS are buying the hype also. So when two companies offer a similar product, but one slaps a “driven by AI” sticker on

Part of what’s driving this is that CUSTOMERS are buying the hype also. So when two companies offer a similar product, but one slaps a “driven by AI” sticker on the box, they get more sales. So, does that make the executives stupid for trying to find a legitimate reason to shoe-horn AI into a product?