You're asking entrepreneurs, not say, engineers, so the knowledge hurdle can be quite low. For example, sales people often don't care what the product or servi

You're asking entrepreneurs, not say, engineers, so the knowledge hurdle can be quite low. For example, sales people often don't care what the product or service being sold is if they think they can sell a lot. "I can sell refrigerators to Eskimos" is the type of seller that can plug into many industries. Ray Kroc knew nothing about selling hamburgers but once he was exposed to the McDonald brothers he immediately saw the potential. There are a million such stories.