This could become bigger than Android if they curate and check the apps beforehand. Trust is required to install apps. With Apple you know the apps are authenti

This could become bigger than Android if they curate and check the apps beforehand. Trust is required to install apps. With Apple you know the apps are authentic. Facebook could deliver the same 'sender ID guaranteed' function. (And of course Facebook captures all the data as well). I expect they'll copy Apple's GateKeeper: http://www.apple.com/macosx/mountain-lion/security.html http://www.apple.com/macosx/mountain-lion/security.html