The thing is, compared to an ASIC you've got a commodity product that doesn't become completely redundant if you mess something up. With ASICs, you need another

The thing is, compared to an ASIC you've got a commodity product that doesn't become completely redundant if you mess something up. With ASICs, you need another tape out. FPGAs you can just recompile and reprogram the device. I've had customer spot a bug on their code and stream an update through to a satellite in orbit; can't don't that with an ASIC. The ability to buy them off the shelf and build something with them right away, testing in hardware rather than simulation, is something that's massively undersold too I think.