3 ms·
I don't think they really expect everyone to listen to their guidelines. However, in order to maintain their trademark, I believe they have to defend it activel
by tikhonj 14y ago
I don't think they really expect everyone to listen to their guidelines. However, in order to maintain their trademark, I believe they have to defend it actively. I think this page is more a way to appease the lawyers than anything else.
Of course, I know literally nothing about the laws in question and could be off base entirely.
- danilocampos 14y agoTwitter is well served to defend their trademark against dilution, perhaps, but I'm not sure that the law requires they protect it against bad design.
- tikhonj 14y agoI'm pretty sure that these guidelines are exactly about protecting against dilution. I think the logic is as follows--the actual Twitter logo (and, consequently, trademark) is not just a bird, it's that specific bird, in that orientation and that color. Allowing anybody to do anything with it would dilute it. And so they must protect against this. For what it's worth, I've certainly seen documents like this from other companies. Based on these observations (rather than the actual law :/), I think that what they're doing is part of protecting it from dilution.
- tumblen 14y agoWordPress is certainly an example: http://wordpress.org/about/logos/ http://wordpress.org/about/logos/