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They likely have a capacity issue. The same plant that makes Broncos (huge sellers) also make the Mavericks which added a third shift in 2023. Some Ford plants
by jabart 2y ago
They likely have a capacity issue. The same plant that makes Broncos (huge sellers) also make the Mavericks which added a third shift in 2023. Some Ford plants already run three shifts, Kentucky Truck plant did for the longest of times. I think Ford has one entire factory dedicated to F150s. Ford has two weeks a year to add a new model to a factory, car manufacturing is very inelastic.
- red-iron-pine 2y agoWorth noting that Broncos are basically just the SUV version of the Maverick; same chassis. Pretty common for a lot of truck-SUV builds, like how the Toyota 4Runner is bascially just an enclosed Tacoma; essentially a Hilux-based SUV
- jqpabc123 2y agoThey likely have a capacity issue. Why build a Maverick when a Bronco sells for $15K more. They have a capacity issue --- and little motivation to solve it.