From the Pride of the nation to the nation of Pride. This is not just a 'dumb' jab at identity politics (on which 'Pride' and similar phenomenons are built) but

From the Pride of the nation to the nation of Pride. This is not just a 'dumb' jab at identity politics (on which 'Pride' and similar phenomenons are built) but a factual description of how companies (this does not just touch Boeing) shifted their messaging from engineering prowess to how they champion 'diversity' and 'inclusion'. As to why they started doing that the answer is most likely multifold ranging from 'pressure from outside to raise the ESG rating [1]' via an internal push by more recent activist hires to - and this is probably one of the biggest factors - the realisation by those same bean counters and MBAs that it is a lot cheaper in the short run to gain the public eye by pandering to a few loud activist groups [2] than it is to do so through innovation, especially for companies which have a de-facto monopoly in their market segment, doubly so for companies which seem to have cemented that position by making themselves 'essential' to the national defence and triply so when executive bonuses are tied to hitting 'DEI' and 'climate' targets [3]. In the long run it will bring the company down but by that time the bonuses have been harvested and the executives have fled to new and richer pastures. [1] https://www.investopedia.com/company-esg-score-7480372 https://www.investopedia.com/company-esg-score-7480372 [2] https://jobs.boeing.com/diversity-and-inclusion https://jobs.boeing.com/diversity-and-inclusion [3] https://nypost.com/wp-content/uploads/sites/2/2024/01/de-i-compensation-committee-set-74708870.jpg https://nypost.com/wp-content/uploads/sites/2/2024/01/de-i-c...